Avada is the number one best-selling theme at the largest WordPress theme marketplace, ThemeForest. Since its release in August 2012, Avada has generated more than 500,000 sales — making it one of the most popular premium WordPress themes the world has ever seen.
The
Avada demos do an excellent job of selling both the theme and the
dream of being able to build a similar website without the need for
a developer or coding skills. However, the reality of using a product can often
differ greatly from the promises of its promotional material.
With
that in mind, we’ve taken Avada for a test drive to see how easy it is to use
and whether or not it lives up to the hype.
What Type of Theme Is
Avada?
Before
we get started, it’s worth noting that there are two schools of thought when it
comes to WordPress theme design. The first is that themes should be built for a
specific type of website, with a minimal set of customization options and
limited additional functionality. The second is that themes should be
multipurpose, and include as many features, page templates, customization
settings and options as possible to enable you to build any type of website
with one package.
The
developers of Avada fall into the latter camp, and have used their
skills to create a multipurpose theme that’s in no way lacking in features,
customization options, prebuilt layouts or third-party plugin integrations.
If
this isn’t the type of theme you’d consider buying, then this review is
unlikely to change your mind.
However,
if the idea of a flexible theme that can be modified to
build any type of website without any coding knowledge appeals to you, then
Avada could be just what you’re looking for.
So,
without further ado, let’s get started with a complete review of ThemeFusion’s Avada WordPress
theme.
The Features That Helped
Avada to Become the Best-Selling Theme of All-Time
Avada
is packed with a seemingly ever-growing list of features, and is regularly
updated to ensure it’s a competitive option. The developers have certainly done
a great job of expanding on the core functionality of WordPress to cover almost
every eventuality, making this a true multipurpose theme.
The
full list of features is actually much longer than this, but here are some of
the highlights:
·
Custom
drag-and-drop page builder tool.
·
Large
library of elements to insert into your content.
·
A
growing selection of prebuilt websites and individual page templates.
·
Support
for video backgrounds and inserting video into your content.
·
A
range of different header layouts and vertical navigation areas.
·
Background
image blur, fading effects and other animations.
·
Testimonial,
portfolio and skill publishing tools.
·
Support
for popular WordPress plugins, including WooCommerce and Gravity Forms.
Nearly
all of the features and elements of Avada can be fully customized using the
detailed options and settings available — making this an extremely flexible
theme.
Getting Started With the
Avada WordPress Theme
Once
you’ve installed and activated the theme, you’ll be prompted to install the
required Fusion Core and Fusion Builder plugins. You can also activate the
other plugins that come with the theme, including the premium LayerSlider
WP and Slider
Revolution plugins.
Thanks to the user-friendly Avada admin area, managing the included plugins is
very straightforward.
If
you take a look at the front end of your website after activating the theme,
you’ll notice it looks nothing like the demo version of
Avada.
However, you have a couple of ways to get things looking a bit more
interesting.
When
it comes to building your new site, one option is to import one of the Avada
demo websites, while the other is to use the Fusion Builder to create your own
custom content. As the demos are one of the highlights of this theme, it’s
highly recommended that you explore them to see the full range
of websites, you can quickly create with Avada.
At
the time of writing, there were 49 demos to choose from, covering business,
lifestyle, agency, and portfolio websites — to name just a few. Avada is also
fully eCommerce-ready, and there are a few online shop demos in the package. As
Avada is regularly updated, new demos are often added to the theme.
Once
you’ve chosen a demo, importing it into your WordPress website is very
straightforward. Unlike some other WordPress themes, you get a good amount of
control over what’s imported into your website, including whether you want to
import the entire demo, or just certain elements of it, such as the content,
the settings or the sliders. Because of this, you should be able to mix and
match some of the different elements from multiple demos.
During
testing for this review, the Avada demos were imported and applied to our
WordPress website without any problems at all.
The Fusion Builder
Content Editor
Avada comes
equipped with its own proprietary page builder tool — Fusion Builder —
that can be used to create custom layouts for your posts and pages.
Unlike
some of the latest page builders available for WordPress, the work takes place
in your WordPress Dashboard, rather than on the front-end of your website,
through a WYSIWYG editor. However, despite this, the user interface is easy to
understand and does make it possible to edit the prebuilt content of Avada, and
create your own custom designs from scratch.
When
starting work on a new page, you can import one of the prebuilt templates from
any of the Avada demos.
Alternatively,
if you want to start with a blank page, the first step is to choose a column
layout for the section you’re working on.
After
you’ve added a container to your page, you can then insert any of the Fusion
Builder elements into it. Each of these elements can be customized, giving you
lots of control over how your page will look.
Because
of the way Fusion Builder works, your layouts can be as advanced as you need.
By adding multiple containers to your page, each with their own column layouts,
and then populating them with a range of elements, you can break free of the
constraints of the default WordPress Editor.
While
you don’t get a live front-end preview of your work as you use the builder, you
can easily preview the post or page, just as you would a regular piece of
content in WordPress. Then, if you need to make any more changes to the design,
you can switch back to the previous tab you were working in.
Another
nice feature of Fusion Builder is that any page layouts you create with the
tool can be saved to the template library for reuse on other areas of your
site.
Post and Page Options
In
addition to using the Fusion Builder, with Avada you can customize how your
content looks via an options panel that the theme adds to the WordPress post
and page editor screen below the main editor area.
The
controls on the Fusion Page Options panel cover a range of settings, such as
configuring how the header should look or if it’s displayed at all, which
sidebars to display alongside the post or page, and whether to use a background
image or not, plus a whole lot more.
As
these choices are only applied to the individual post or page you’re working
on, you really do get a lot of flexibility in how each piece of
content on your website looks and functions. If you’re creating a landing page,
for example, you may want to turn off distracting elements, such as the header
and sidebar.
The Avada Theme Options
Control Panel
Another
way that Avada lets you personalize your website is through the theme options
control panel. As you can see from the image below, there are lots of options
and settings available to you as you customize your website.
However,
unlike some other themes, Avada doesn’t have much support for the WordPress
Customizer interface. Because of this, rather than being able to see the
effects of your changes to the theme options and settings in real time, you’ll
have to save your changes, then load your website to see how your site looks.
To
get the most from Avada, you should probably spend some time going through the
settings and options. However, when you’re just getting started, a better
approach may be to locate any settings you want to modify as needed — rather
than getting lost in the back end of your website.
Other Options, Settings
and Features of Avada
In
addition to the options for posts and pages, the custom post types of Avada,
such as the portfolio and FAQ types, each have their own set of options as well
as their own custom taxonomies to help you to organize them more efficiently.
Avada
also gives you the option of creating multiple sidebar areas for your website,
which can then be displayed on single or multiple pages. Creating multiple
sidebars gives you total control over the exact
widgets that get displayed alongside each type of content on your site.
Furthermore,
you also get access to the premium LayerSlider WP and Slider Revolution plugins
for adding eye-catching, animated slideshows to your website.
The Downsides of Avada
and Multipurpose Themes
Having
so many features and tools at your disposal does have the potential to
encourage you to go overboard when creating your website. Just because you now
have the ability to add sliders, animation effects, and a whole range of other
exciting elements to your posts and pages, doesn’t mean you should — since
adding too many features to your website can negatively impact page load times
and usability. Sometimes adopting a less-is-more approach to web
design is actually a better way of doing things (depending on the result you’re
after, of course).
The
same reasoning can also apply to the myriad customization options on offer.
Again, just because Avada makes it easy to choose from a range of fonts,
background types, and other design elements and effects, doesn’t mean you
should be using them all.
Exercising
some restraint can help you to avoid the pitfalls associated with too much
choice, and help you to deliver an understated website that your visitors will
love.
This isn’t
an issue that’s in any way unique to Avada, of course — it’s actually something that
applies to all feature-rich themes.
Another
potential issue that, again, isn’t unique to Avada (but is still worth
highlighting) is the issue of decision fatigue — something that can
occur when working your way through the selection of settings and options on
offer and can occasionally limit your ability to make good design decisions.
Furthermore,
having so many configuration options, layout choices, and other possibilities
can increase the chance of you becoming overwhelmed when building your website,
which can hinder your ability to create the caliber of website you and this
theme are capable of.
However,
if you go into your project with a clear idea of what you want to achieve (as
opposed to being led by the features and options on offer) you’ll
have a good chance of success.
Pricing
Avada
is available from ThemeForest for $60, which
permits use in a single end product (i.e. on a single website).
Your
purchase includes lifetime access to theme updates and six months of support
from the theme creators. However, you can pay extra to extend this support
period to 12 months.
Final Thoughts
Avada
is a theme that’s dense with settings, options, features and even external
premium plugins, such as LayerSlider WP and Slider Revolution. The growing
library of prebuilt website demos looks very impressive and covers a wide range
of projects. If there’s a demo that matches the type of website you want to
create, Avada should be able to help you quickly launch your new site.
Even
if there isn’t a demo that’s a perfect match for your project, the Fusion
Builder page builder tool enables you to edit the prebuilt content or create
your own designs from scratch. However, the lack of front-end page editing in
Fusion Builder means there are more user-friendly alternatives out there,
including themes such as Divi, which has its own WYSIWYG editor.
Despite
the high-quality demo content, the individual page templates, and the helpful
user documentation, it’s important not to underestimate the task of mastering
Avada. At times, this theme can feel like a whole other piece of software that
sits on top of WordPress, upgrading almost every feature and element, while
also adding a large selection of customization settings and options into the
mix!
If
you’re considering this theme, it’s vital that you understand what you’re
getting into before making the final decision. However, if
you’re prepared to put in some work to get to grips with all Avada has to
offer, then the constraints regarding what type of website you can build are,
as the promotional material implies, pretty much unlimited.
To
get a better idea of what Avada can do for your website, head to ThemeForest
and take a look at the official Avada demo site.
Also,
if you’re looking for a little ‘Avada Theme’ inspiration, check out our list
of 25-Plus Stunning Examples of Avada —
ThemeForest’s Most Popular WordPress Theme — In Action.
You can hire a wordpress developer to build your dream WordPress site.
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